Tips for Applicants:

1. Relevant Experience: In my experience, you should highlight experience managing a front office or other customer-facing role. This opportunity requires handling challenges at the 'till points' or cash registers. This is an area where you have to demonstrate your problem-solving skills.

2. People Management: The job entails staff scheduling, establishing shifts, and potentially handling staffing issues. If you've had experience with people management, be sure to clearly outline it on your résumé.

3. Customer service: This is a customer-facing role, and experience in customer service and handling customer complaints are worthwhile skills. Emphasize any previous interaction with customers and how you've dealt with complaints or issues.

4. Flexibility: The job requires managing business levels. You should display your ability to adapt to changing environments, work under pressure, and make quick decisions.

5. Referral to Management: The job involves referring certain issues to management, thus demonstrating a level of responsibility. Highlight any instances where you've effectively communicated and escalated issues.

Areas to Take Greater Note Of:

1. Application Method: It's crucial to note that applications are to be sent by email directly to the Operations Head.

2. Criteria-specific job: You must pay special attention to whether or not you meet the criteria for this job. If you don't meet the stated requirements, you should leverage on your transferable skills or demonstrate your ability to learn quickly.

3. Job Emphasis: When reviewing the job ad, it's important to note that 'Tills/Front office/Exit point' are mentioned several times, indicating that these areas are of significant importance to the employers.

4. Problem-solving: Due to the nature of the job role, it's important to showcase your problem-solving abilities.

5. Communication Skills: As you'll need to make referrals to a manager, evidencing your strong communication skills will be crucial.

To Stand Out:

1. Customer Service Excellence: You'll win a place in a hiring manager's heart by providing examples of going above and beyond for customers.

2. Problem-Solving Prowess: Be sure to share a story or two where you've addressed a challenge in a previous role.

3. Team Management: If you've successfully managed a team, led a project, or coordinated staff schedules, these are key selling points.

Insights for Employers:

1. Experience Mixture: Most novice applicants might not pay attention to both their 'Till management' and 'problem-solving' experience. Watching for a good mix of these skills can indicate a high-quality application.

2. Importance of Adaptability: Applicants might miss the importance of flexibility and adaptability in the role, critical characteristics for operating in fluctuating business levels.

3. Referral to Management: The importance of referring issues to management might be underestimated by novice candidates. This is an indicator of responsibility and ability to stick to protocol, which is vital for maintaining business operations.