Job Description

Our Client is looking for a creative As the Social Media Manager, you’ll manage the creation of social media strategies, and the
planning and execution of successful social media campaigns to increase brand awareness and
audience engagement across a range of social platforms, and be able to report on the effectiveness
of each activity.
The Social Media Manager should have excellent multitasking skills, a creative way of thinking,
brand understanding, and be comfortable presenting ideas and results to both clients and internal
teams. They will work closely with the creative team and report to the Director and Clients.
The ideal candidate will need to be happy addressing current clients and prospects, and using
social listening and analytic tools and be passionate about social media and stay updated on
Industry

Duties and Responsibilities

Social Media campaign/strategy ideation – paid and organic, across various platforms
including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
● Create engaging and relevant content, including text posts, images, videos, and other
multimedia formats, tailored to each platform's audience and objectives.
● Manage all aspects of social media channels, including content planning, scheduling,
publishing, boosting and monitoring.
● Monitor social media channels for trends, news, and opportunities, and proactively engage
with the audience to build relationships and foster community growth.
● Collaborate with the creative team to develop visually appealing and compelling content
assets, ensuring brand consistency and adherence to client guidelines.
● Implement social media advertising campaigns, including budget allocation, targeting, ad
creation, and performance tracking, to achieve client goals.
● Analyse social media metrics and performance data to measure the effectiveness of
campaigns, identify areas for improvement, and provide actionable insights and
recommendations to clients.
● Stay updated on industry trends, emerging technologies, and best practices in social media
marketing, and incorporate innovative ideas into client strategies.
● Communicate regularly with clients to understand their goals, objectives, and feedback,
and provide timely updates on campaign performance and optimization efforts. A

Qualifications and Experience

● Bachelor's degree in Marketing, Communications, or a related field.
● Proven work experience as a Social Media Manager or similar role, preferably in a digital
marketing agency or similar environment.
● In-depth knowledge of social media platforms, trends, algorithms, and best practices.
● Strong copywriting, editing, and proofreading skills, with a keen eye for detail.
● Proficiency in social media management tools, analytics platforms, and advertising
platforms (e.g., Facebook Ads Manager, Google Analytics).
● Excellent communication skills, both written and verbal, with the ability to interact with
clients and team members effectively.
● Creative thinking and problem-solving skills, with the ability to develop innovative social
media strategies and campaigns.
● Strong organizational skills and the ability to manage multiple projects simultaneously in a
fast-paced environment.
● Experience in graphic design, video editing, or photography is a plus.
● A passion for digital marketing and a desire to stay updated on industry trends and
advancements.