Job Description

We are seeking a dynamic and results-driven Marketing Officer to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote our travel services and enhance our brand presence. This role involves managing marketing campaigns, conducting market research, and collaborating with various teams to drive business growth and customer engagement.

Duties and Responsibilities

• Develop and Execute Marketing Strategies:
- Create and implement comprehensive marketing plans to promote our travel services.
- Identify target audiences and tailor marketing campaigns to attract and retain clients.
- Manage social media platforms, email marketing, and other digital marketing channels.
• Market Research and Analysis:
- Conduct market research to understand industry trends, customer preferences, and competitor activities.
- Analyze marketing data and campaign performance to measure effectiveness and make data-driven decisions.
• Content Creation and Management:
- Develop engaging content for marketing materials, including brochures, newsletters, and social media posts.
- Collaborate with graphic designers and content creators to produce high-quality marketing assets.
• Event Planning and Coordination:
- Organize and manage promotional events, trade shows, and travel expos to showcase our services.
- Coordinate with vendors, partners, and stakeholders to ensure successful event execution.
• Customer Relationship Management:
- Build and maintain relationships with clients, partners, and industry influencers.
- Address customer inquiries and feedback to enhance client satisfaction and loyalty.
• Budget Management:
- Develop and manage marketing budgets, ensuring cost-effective use of resources.
- Monitor expenses and track return on investment (ROI) for marketing activities.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably within the travel or hospitality industry.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication, writing, and interpersonal skills.
• Proficiency in using marketing software and tools (e.g., Google Analytics, social media platforms).
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong organizational and project management skills.
• Knowledge of the local travel market in Zimbabwe is an advantage.