Absolutely, I would be glad to offer my perspective.

Tips to Assist With The Application

1. CV Tailoring: In my experience, the most successful applicants are those who tailor their CVs. In this case, candidates should emphasize on any marketing and sales experience they've had, especially in relation to social media campaigns and door-to-door sales if applicable.

2. Relevant Skills Highlighting: Candidates must make sure to highlight relevant skills in their CVs, such as social media proficiency, creativity in marketing, and sales acumen.

3. Self-Motivation Evidence: The job description specifies that the person should be "self-driven." It would be beneficial for applicants to list examples of their self-drive in their CVs or cover letters, for example, initiatives they took or projects they launched independently.

4. Proactive Approach: I've noticed over time that applying early works in the candidate's favor. It shows eagerness and motivation. Don’t wait till the expiry date of 30th Nov 2023 to apply.

5. Aptitude for Learning: If the candidate does not meet all criteria but is keen on the job, it would be wise to highlight their willingness and ability to learn quickly in the cover letter or CV.

Top 3 Ways to Stand Out in the Candidate Pool

1. Offer Proof of Performance: Successful candidates often use relevant examples or figures to demonstrate their successes in previous roles. Quantifying past achievements in sales or marketing will certainly make an application stand out.

2. Personalised Cover Letter: A well tailored cover letter referencing specific responsibilities or qualifications in the job listing usually catches the employer's attention. It shows that the applicant has carefully read the job description and understands the job requirements.

3. Follow Up: A polite and professional follow-up email after sending the application can demonstrate enthusiasm for the role and the company, which in turn may draw the employer's attention to the candidate's application amidst a stack of CVs.

Likely Oversights By Novice Applicants

1. Method of Application: In my experience, novice applicants often overlook the proper method of application. Candidates must send their CVs directly to the specified email address, otherwise their application may not be considered.

2. Self-Motivation: While the experience in marketing is obviously important, the emphasis on being a "self driven person" speaks volumes about the culture and expectations of the company. Candidates neglecting to demonstrate this trait in their CV or cover letter might see their application overlooked.

3. Not Meeting All Criteria: Many novice candidates dismiss job listings if they feel they do not meet all the criteria. With this job, the experience in marketing is "relative", which gives room for transferable skills. Applicants can thus still apply if they have related experience, highlighting how their skills can be beneficial to the role.