Job Description

As a Marketing Officer, you will be responsible for developing and executing marketing initiatives to promote our products, services, and brand. You will collaborate with cross-functional teams, manage marketing campaigns, analyze market trends, and contribute to the achievement of business goals. This role requires a creative mindset, strong communication skills, and the ability to implement effective marketing strategies.

Duties and Responsibilities

1. Market Research and Analysis:

-Conduct market research to identify trends, customer needs, and competitor activities.
-Analyze data to develop insights and recommendations for marketing strategies.

2. Campaign Planning and Execution:

-Develop and implement marketing campaigns across various channels, including digital, print, and social media.
-Collaborate with creative teams to create compelling and engaging marketing materials.

3. Digital Marketing:

-Manage digital marketing activities, including social media campaigns, email marketing, and online advertising.
-Monitor and analyze the performance of digital campaigns using analytics tools.

4. Brand Management:

-Ensure brand consistency in all marketing efforts.
-Contribute to the development and maintenance of the company's brand identity.

5. Event Coordination:

-Plan and coordinate promotional events, product launches, and trade shows.
-Collaborate with internal and external stakeholders for event success.

6. Content Creation:

-Develop and curate content for various marketing channels, including blog posts, articles, and social media updates.
-Ensure content aligns with brand messaging and marketing objectives.

7. Public Relations:

-Cultivate relationships with media outlets and influencers.
-Draft press releases and manage media interactions to enhance brand visibility.

8. Collaboration with Sales Teams:

-Work closely with the sales team to align marketing efforts with sales goals.
-Provide sales support through the creation of sales collateral and materials.

9. Budget Management:

-Develop and manage marketing budgets for campaigns and initiatives.
-Ensure cost-effectiveness and efficient allocation of resources.

10. Analytics and Reporting:

-Monitor and report on the performance of marketing campaigns.
-Provide insights and recommendations based on campaign analytics.

11.Customer Engagement:

-Develop strategies to engage and retain customers.
-Gather customer feedback and integrate it into marketing strategies.

Qualifications and Experience

Diploma/Certificate/Bachelor's degree in Marketing, Business, or a related field.
Proven experience in marketing roles, with a focus on campaign management.
Strong understanding of digital marketing channels and tools.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work collaboratively in a team and cross-functional environment.
Proficiency in using marketing software and analytics tools.
Knowledge of market trends and consumer behavior.
Strong organizational and project management skills.
Adaptability to changing market conditions and business needs.

How to Apply

You can send your application letter to [email protected] on or before 31 January 2024