Job Description

Company: PG Industries Zimbabwe
Position: Marketing Manager

Deadline: 16 December 2024

Duties and Responsibilities

Key Result Areas
• Formulates the company’s marketing strategy
• Plans marketing and branding objectives
• Prepares marketing strategies
• Develops strategies on customer relationship management
• Drives overall customer relationship management and direct marketing activities
• Ensures customer complaints and compliments are recorded and attended
• Develops customer segmentation and classification criteria for appropriate handling
• Analyzes market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
• Conducts competitor analysis
• Undertakes product analysis
• Undertakes customer satisfaction surveys
• Nurtures and enriches all external perceptions of the company and growth of market share
• Secures new business accounts/clients
• Retains the current customers
• Recommends expansion of product solutions and offerings
• Ensures the visibility of the organization to the public
• Oversees creation and delivery of press releases, advertisements, and other marketing materials.
• Designs print ads and publications
• Ensures brand messages are consistent
• Deepens relationships with all media to ensure the most effective messaging and positioning of the organization.
• Leads all areas of content generation and production across all media platforms
• Participates in trade shows and product exhibitions

Qualifications and Experience

Qualifications
• MBA & a degree in Marketing or equivalent
• More than 4 years’ extensive Marketing Experience
• Good at interacting with advertising media
• Understanding of Business Practices
• Good verbal and written communication skills.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong creativity, and analytical skills, and data -driven thinking