5 Tips for Applicants

1. Tailored CV: In my experience, a CV customized to highlight your Marketing and Sales skills would be beneficial. Clearly demonstrate instances where you deployed these abilities either in school projects or previous intern positions.

2. Emphasize Communication Skills: Your CV should highlight your communication skills, reflecting instances of presentations, networking events or written assignments.

3. Detail Technical Requirements: Ensure that your CV outlines your proficiency and experience in using technological tools like laptops and applications like WhatsApp.

4. Dress Code Indication: As they've mentioned, being smartly dressed all the time, it wouldn't be out of place to mention instances where you adhered to a professional dress code in your previous roles.

5. Academic Qualifications: Mention your academic qualifications in line with the job requirements. If you're currently studying towards the diploma/degree, highlight your expected graduation date.

Areas of Greater Note

1. Academic Criteria: The job requires candidates to be studying towards a National Diploma/Degree, hence it may be difficult for those not meeting the criteria to apply.

2. Technical Requirements: Personal laptop and WhatsApp Supported phone are specific requirements that may not be negotiable.

3. Deadline: All applications should be sent by 08 November 2023. Missing this deadline, unfortunately, means missing out on the opportunity.

4. Application Details: The application process requires CVs, Application Letters, and copies of academic certificates. Missing any of these could lead to disqualification.

5. Email Subject: Use the specified email subject (Marketing and Sales Attachment) when sending your application. It aids easy filtering of the applications.

Top Tips to Stand Out

1. Proactive Showcase: Show proactiveness by specifically demonstrating your ability to initiate and successfully complete marketing related projects.

2. Evidence of Learning: What I have noticed over time is that hiring managers appreciate a display of continuous self-improvement. Highlight any sales and marketing related certificates, webinars or workshops you have attended.

3. Neat CV Design: A well-structured, clear, concise and appealing CV design can make your application stand out.

Things Novice Applicants May Miss

1. Application Details: Novice applicants may overlook the need to send a copy of academic certificates alongside their CVs and Application Letters.

2. Importance of Dress Code: As someone who has reviewed several job postings, the emphasis on being 'smartly dressed all the time' may just seem as a standard requirement, but it might be especially important for this company and role.

3. Email Subject: Applicants may overlook the importance of the specified email subject, which could be critical for filtering your application correctly.