Job Description

Applications are invited from interested and suitably qualified persons to fill in the following vacancy that has arisen within the Croco Group of Companies.

Duties and Responsibilities

• Manage and coordinates the Digital Marketing and Design platforms, always maintaining brand guidelines and raise any concerns with the Business Unit Manager
• Develop and manage Digital Marketing plans and campaigns for the assigned brands with clear KPI’s in line with business needs and challenges.
• Manage content creation for Digital Marketing and Design activity platforms to augment the company’s presence in the market.
• Undertake daily administrative tasks to ensure the functionality and co-ordination of Digital Marketing and Design activities.
• Track and monitor Digital Marketing and Design budgets, updating spreadsheets, databases and inventories with statistical, financial and non-financial information.
• Manage organization’s digital platforms to optimize content for the website and channels such as Facebook, Twitter, Instagram, LinkedIn Email etc. to improve KPIs, likes, shares, tweets, etc.
• Monitor digital campaigns pacing and effectiveness to ensure campaign delivery
• Monitor and analyze social conversations to ensure optimal campaign performance
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Partner with sales to ensure marketing campaigns and events resonate with existing customers and prospects
• Create new leads, and thoroughly qualify leads & sales opportunities via digital advertising
• Establish and maintain consistent and positive external and internal relationships
• Actively monitor advertising in competing digital media to generate potential prospects for new business development
• Report weekly and monthly metrics to account executive and client

Qualifications and Experience

• Degree in Marketing/Design, or a related field.
• Professional qualification in Graphic design.
• At least 3 years’ experience in working on digital projects.
• Skilled in Photoshop, Illustrator and other Adobe Design Suite apps.
• Proficiency with SEO, PPC, Google AdWords, Content Management, Systems, Facebook, Twitter, Microsoft Office.
• Driver’s License a must.
• Excellent written and verbal communication skills
• Well organized with a customer-oriented approach