Job Description

Claremont Business School, a growing business school in Harare with local and international partnerships, is looking for a a dedicated and technically competent Digital Marketing Specialist to join our team.

Duties and Responsibilities

• Plan and execute all digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Maintaining our social media presence across all digital channels
• Design marketing materials like flyers, catalogues, banners and advert artworks.
• Maintain the school website(good working knowledge of WordPress required) and update as and when required.
• Measure and report performance of all digital marketing campaigns, and assess against goals and KPIs
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners
• Identifying the latest trends and technologies affecting our industry.
• Research advertising trends and competitors’ pricing and services
• Brainstorm and implement experiments and conversion tests
• Participation in non-digital marketing initiatives from time to time

Qualifications and Experience

• Degree in Electronic Commerce, Digital Marketing or Business Studies & Computing Science
• Proven working experience in digital marketing
• Demonstrable experience dealing with SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

How to Apply

Send your CVs to:
[email protected]

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