Job Description

Our client is seeking a results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing online marketing strategies to drive brand awareness, customer engagement, and lead generation. This role requires a strong understanding of various digital marketing channels, including social media, email marketing, and content marketing.The successful candidate will possess excellent communication skills, a creative mindset, and a passion for staying updated with the latest digital marketing trends and technologies. If you're looking to make a significant impact in a fast-paced environment,

Duties and Responsibilities

Develop and Execute Digital Marketing Strategies: Create comprehensive marketing plans that align with business objectives, targeting various digital channels.

Optimize website content for search engines, manage pay-per-click (PPC) campaigns, and analyze performance metrics to improve visibility and ROI.

Social Media Marketing: Plan, create, and manage engaging content across social media platforms. Monitor trends, audience engagement, and analytics to enhance social media presence.

Content Creation and Management: Produce high-quality content for blogs, websites, newsletters, and other digital channels, ensuring alignment with brand messaging.

Email Marketing: Design and implement email campaigns, segment audiences, and analyze engagement metrics to improve open and conversion rates.

Analytics and Reporting: Monitor and analyze website traffic and performance metrics using tools like Google Analytics. Prepare regular reports to assess campaign effectiveness and inform strategy.

Collaboration: Work with cross-functional teams, including sales, design, and product development, to align marketing initiatives and enhance overall brand strategy.

Budget Management: Manage and allocate digital marketing budgets effectively, ensuring maximum ROI for all campaigns.

Stay Updated on Industry Trends: Continuously research and stay informed about digital marketing trends, tools, and best practices to adapt strategies accordingly.

Lead Generation and Nurturing: Implement strategies to attract and convert leads, nurturing them through the sales funnel to maximize conversions.

Customer Engagement and Community Management: Build and maintain relationships with customers through online engagement, responding to inquiries and feedback promptly.

: Conduct experiments to test different marketing strategies and improve campaign performance based on data-driven insights.

Qualifications and Experience

Bachelor’s degree in Marketing, Communications, Business, or a related field.
Relevant certifications (e.g., Google Analytics, Google Ads, HubSpot, Facebook Blueprint) are a plus.
Skills:

Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing).
Proficiency in analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
Familiarity with content management systems (CMS) and basic HTML/CSS.
Excellent written and verbal communication skills.
Strong organizational and project management skills.
Creativity and an eye for design or branding.
Experience:
Professional Experience:

2-5 years of experience in digital marketing or a related field.
Proven track record of managing successful digital marketing campaigns.
Industry Experience:

Experience in a specific industry (e.g., e-commerce, B2B, tech) can be advantageous, depending on the company’s focus.
Portfolio:

A portfolio showcasing previous campaigns, projects, or content created is often beneficial.
Team Collaboration:

Experience working in cross-functional teams and collaborating with various stakeholders.
Continuous Learning:

Demonstrated commitment to ongoing education and professional development in digital marketing trends and technologies.

How to Apply

Interested candidates should send their CVs to [email protected]/0719172436 with the subject line DIGITAL MARKETER FOR A SOLAR AND BOREHOLE DRILLING COMPANY.