Job Description

Terms of Reference for a Communications, Private Sector Engagement, and Marketing Officer
Background
An emerging regional Institute on Natural Resource Governance and Environmental Law in Africa is committed to advancing research, training, capacity building, and teaching. With a primary focus on influencing policies related to natural resource governance and environmental law across the African continent, the Institute aspires to be a leading internationally recognized research and capacity-building institution in these fields. The organization is currently in search of a dynamic and skilled Communications and Marketing Officer to contribute significantly to achieving this goal. The role of the officer is crucial in strengthening the organization's communication strategies, cultivating private-sector engagement, and implementing impactful marketing initiatives.
The objective of the Assignment
The pivotal role of the Communications and Marketing Officer is to intricately devise and execute comprehensive strategies. These strategies are meticulously crafted to not only enhance the organization's communication landscape but also to foster meaningful alliances with private sector partners. The overarching aim is to propel the organization's brand to new heights, cultivate strong collaborations within the private sector, and significantly amplify its influence on sustainable development goals.

Duties and Responsibilities

Objectives of the Position
 Devise and implement integrated communication, private sector engagement, and marketing plans that closely align with organizational goals.
 Employ targeted communication strategies to enhance the organization's brand visibility and strengthen its reputation.
 Cultivate and manage robust relationships with private sector partners, aiming to foster collaborations and strategic partnerships.
 Create and disseminate compelling content across various channels to engage stakeholders, raise awareness, and drive active participation
 Design and execute impactful marketing initiatives to effectively promote the organization's programs, projects, and notable achievements.
 Oversee and enforce consistency in branding, messaging, and communication across diverse platforms to maintain a unified organizational identity.
 Regularly monitor and analyze the effectiveness of communication, private sector engagement, and marketing efforts.
 Provide comprehensive reports along with actionable recommendations to continually enhance performance.

Duties and Responsibilities:
 Develop and implement strategic communication strategies to actively engage both internal and external stakeholders.
 Cultivate and nurture relationships with private sector partners, identifying and exploring collaboration opportunities.
 Design and produce captivating marketing materials, encompassing newsletters, brochures, and promotional videos.
 Create visually appealing and impactful marketing content to effectively convey the organization's message.
 Oversee the organization's brand identity, ensuring consistency across all communication channels.
 Research private sector trends and best practices to optimize engagement strategies.
 Organize and provide support for the planning and execution of events, campaigns, and promotional activities.
 Monitor and manage the organization's online presence, including various social media platforms.
 Develop and execute an integrated communications and marketing plan aligned with the organization's goals and target audience.
 Ensure all forms of organizational communications, including branding and messaging, align with established guidelines.
 Manage the process of content generation, graphic design, and layout for diverse communications materials.
 Administer content, design, and operational oversight for the organization's website.
 Build and maintain relationships with media outlets, influencers, and other stakeholders to amplify the organization's reach and impact.
 Manage the department's filing of creative assets, including photos and branding suite.
 Participate in calls, gather internal clients' requirements, and collaborate with teams to develop content and design for various digital platforms, including social media.
 Create graphics for all social media sites and manage postings.
 Utilize Social Media Management (SMM) tools to efficiently manage various sites, workflows, and approvals.
 Monitor online communities and comments using social media listening tools, providing regular reports to senior management.
 Provide backup support for department administrative duties, as required.

Qualifications and Experience

Required Qualifications and Experience
• Bachelor’s degree in communications, Journalism, Marketing, or a related field. A relevant master's degree is a plus.
• Min 5 years’ proven experience in communications and marketing roles, preferably in the Private or Not for Profit Sector
• Strong writing and editing skills, with the ability to craft compelling content for different platforms and target audiences.
• Proficiency in using various communication and marketing tools, including social media platforms, content management systems, and analytics tools (Photoshop, Illustrator, and InDesign, SMM tools (Hootsuite, Web platforms, and Social Media platforms - FB, LinkedIn, Twitter, etc.)
• Proficiency in Microsoft Office, especially Microsoft PowerPoint and Microsoft Word
• Previous experience in mining, climate change, environmental issues, or natural resources, as well as experience with copywriting and editing will be advantageous.
• Knowledge of current marketing trends and best practices, including digital marketing, SEO, and social media strategies.
• Familiarity with sustainability, environmental, or social justice issues is desirable.

How to Apply

How To Apply:

Click on the link to complete application form and then send your cv to [email protected]. Shortlisting will be done on a rolling basis. Applications to be received no later than 11 February 2024.

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